Janie & Jack, Gymboree Corporation

Jack Denim

Jack Denim was born out of the idea that jeans should be a staple basic in every collection. Surprisingly, the brand had never offered core denim pieces before, instead focusing on only unique collection drops every 2 weeks. We realized we needed timeless denim that could live throughout the season and modernize the Janie & Jack outfit. We did a deep dive on other boutique brand denim offerings, from labelling to fabric and sundries. Prototypes were fit, refit, and tested on real kids until they were perfect. We set standards for stitch width, pocket shapes, and thread colors. In the end, the debut collection featured a core assortment of 3 shades of skinny jeans, accompanied by a few fashion pieces that would rotate every season.

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