Janie & Jack, Gymboree

J&J x Eva Chen

For this collection, we collaborated with Eva Chen, the Director of fashion partnerships for Instagram. She reached out to us wanting to create a companion line to her first children’s book. We modeled the collection after initial ideas on her character’s costumes, working in tandem as the book was being written and illustrated. We also had the unique challenge of creating unisex pieces that could be worn by Chen’s daughter or son. The collection got amazing exposure due to Chen’s social media following and promotional events that accompanied the book tour.

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